

𝗛𝗘𝗔𝗟𝗧𝗛𝘂𝘀𝗶𝗮𝘀𝗺 (°2018) is the label under which Christophe Jauquet explores and explains
how health shapes the future of our world and every industry in it.
HEALTHY

SICK
HAPPY
What is HEALTHusiasm ?
discover the 𝗛𝗘𝗔𝗟𝗧𝗛𝘂𝘀𝗶𝗮𝘀𝗺GPT

Global Macro Trend
Healthusiasm is a global macro trend that reflects the growing desire for a healthier and happier life, influencing industries far beyond traditional healthcare. People actively seek experiences that enhance their well-being—physically, mentally, and emotionally. This trend is shaping the future of business as companies across all sectors—from retail and hospitality to finance and technology—integrate health & well-being into their value propositions. Brands that embrace Healthusiasm are not just selling products or services; they create meaningful, life-enhancing experiences.

Healthusiasm Person
A Healthusiasm Person is actively engaged in their health & well-being, not just by reacting to health issues but by proactively seeking ways to accept, maintain or enhance their health and happiness. They consciously embrace a lifestyle that integrates fitness and movement, prioritize nutrition, invest in mental well-being, practice self-care, and nurture social health. For them, well-being doesn't always have to be a chore—it can be an exciting, ongoing journey toward a more fulfilling life.

Healthusiasm Innovation
Healthusiasm is the optimistic belief that innovation in health and self-care is possible and necessary. This enthusiasm fuels progress and breaks through the barriers that too often stall meaningful change in healthcare. It is a mindset that sees possibilities instead of limitations, solutions instead of roadblocks. Healthusiasm injects the missing energy and optimism, urging to prioritize better experiences, improved outcomes, and proactive well-being solutions. The future of health and well-being depends on this Healthusiastic, forward-thinking approach.

Healthusiasm Company
A Healthusiasm Company places health, well-being, and customer centricity at the heart of its strategy and innovation. It recognizes that today’s customers—whether health consumers or patients—expect products and services that actively contribute to their physical, mental, emotional, and social well-being. In the near future, every business will be a health business. They will drive innovation and customer engagement and help their customers live healthier and happier lives. It is the ultimate value proposition for all customers.

Healthusiasm Culture
A Healthusiasm culture is a human-centric mindset where health and happiness are considered key drivers of value for both employees and customers. It empowers employees to thrive personally and professionally, while also putting the well-being of customers at the heart of business decisions. By aligning internal culture and external offerings with people’s aspirations to live healthier, happier lives, companies in any industry can build stronger relationships, foster deeper engagement, and drive meaningful growth.

Healthusiasm Economy
Healthusiasm is an essential driver of the Transformation Economy, where businesses create value by facilitating customer transformations that help people achieve their life aspirations. Today’s consumers are no longer satisfied with products or services; they seek meaningful experiences that contribute to their growth, well-being, and fulfillment. Industries that integrate Healthusiasm into their strategy don’t just sell—they transform. They move beyond transactions and products to truly impact people’s lives, creating long-term loyalty, engagement, and purpose-driven business growth.